calendar_month Date: March 19, 2025
schedule Time: 1:00 pm Eastern
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Speakers
The Future of Branding: Flexibility Within a Framework
The future of branding isn’t rigid — it’s responsive. Join Hayley Berlent, founder and CEO of Additive Impact, LLC, and Omoiye Kinney, EVP and CMO of United Way Worldwide, as they discuss building a brand with strong integrity, while flexing across audiences, platforms, and evolving societal challenges. As a nonprofit or foundation communicator, learn how to balance consistency with agility, embrace storytelling and digital innovation, and engage communities in more meaningful ways. Through case studies and insights, discover how to future-proof your brand with a framework that bends but never breaks.
Join us as we explore:
Strategies to maintain brand consistency while adapting across platforms, programs, places, and people
Approaches to community-driven storytelling that enhance trust and deepen engagement in the social sector
How investing in brand flexibility can strengthen recognition, relevance, and reach
