Vice President, Marketing and Communications
Toronto, CA
UHN Foundation
Date Posted: 3/27/2025
About Us
Part of University Health Network (UHN), Canada’s #1 hospital, UHN Foundation raises funds for research, education and excellence in patient care at Toronto General and Toronto Western hospitals, Toronto Rehab and The Michener Institute of Education at UHN. Our donor community is UHNITED to help us change the status quo of healthcare – helping recruit and train the brightest medical minds from around the world, develop new treatments for disease, and advance bold medical research.
UHN’s Toronto General Hospital has been ranked the #3 hospital in the world on Newsweek’s 2024 World’s Best Hospitals list, citing our leadership in transplantation, cardiac and vascular care, and surgical innovation. UHN is the only publicly funded hospital in the top five – also making us the world’s #1 publicly funded hospital.
The Foundation´s vision and mission are to enable global leadership and innovation in health by developing strong relationships with UHN stakeholders. We are committed to supporting UHN's vision to create a healthier world by embodying our values of integrity, accountability, collaboration and inclusion.
Together with our donors, we are helping Canada’s #1 hospital reimagine healthcare.
Overview and Key Accountabilities
The Vice-President, Marketing at UHN Foundation is responsible for developing and executing marketing, communications, and content strategies that drive brand awareness, donor acquisition, and fundraising success. The role will oversee a team of marketing and communications professionals to ensure that the Foundation’s mission and achievements are effectively communicated to diverse audiences. As a member of the executive leadership team, the Vice-President, Marketing will work collaboratively with executive and other senior leaders to align marketing efforts with the Foundation’s strategic objectives.
Key areas of responsibility
Strategic Marketing Leadership
Develop and implement a comprehensive marketing strategy that supports the UHN Foundation's fundraising and revenue goals.
Lead initiatives to enhance brand visibility and reputation across various channels, including digital, print, social media, and public relations.
Ensure marketing campaigns and activities effectively support donor acquisition, retention, and stewardship.
Content Strategy and Creative Direction
Drive the development of compelling content that tells the Foundation’s story, showcases the impact of donor support, and inspires further engagement.
Ensure that all creative materials, including visual design, video production, and written content, align with the brand's messaging and values.
Lead the development of content strategies that engage different audiences, including current donors, prospects, healthcare professionals, and the general public.
Digital Marketing and Analytics
Oversee the Foundation’s digital presence, including the website, social media, email marketing, and online fundraising campaigns.
Implement data-driven strategies to optimize digital marketing performance and measure the effectiveness of campaigns.
Use analytics to monitor trends, track key performance indicators (KPIs), and inform marketing strategy adjustments.
Budgeting and Financial Management
Manage the marketing and communications budget, ensuring cost-effective use of resources.
Conduct financial forecasting and planning to support marketing initiatives and measure return on investment (ROI).
Regularly report to the CEO on marketing performance, impact, and key insights.
Collaboration and Cross-Functional Support
Work closely with the Chief Development Officer to integrate marketing and fundraising strategies, ensuring a seamless donor experience across touchpoints.
Partner with the Chief Operating Officer to ensure operational alignment and leverage technology for marketing optimization.
Collaborate with the VP, People & Culture, on internal communications initiatives to support employee engagement and organizational culture.
Collaborate with UHN Communications and Brand to ensure strategic alignment of UHN and UHN Foundation
Team Management and Development
Oversee the marketing and communications teamand evaluate the existing structure and team to optimize the efficiency and effectiveness of the Marketing & Communications function
Mentor and develop team members, fostering a high-performance culture focused on innovation and impact.
Encourage continuous learning and professional development to build the team’s skills and capacity.
Communications and Public Relations
Develop a strategic communications plan to support the Foundation’s fundraising priorities and enhance its public image.
Serve as the primary spokesperson for the Foundation on marketing and communications matters.
Oversee media relations, crisis communications, and public messaging, ensuring consistent and clear communication across all channels.
Managing Vision and Purpose
As a member of the Executive Team, inspires and motivates team members, partners, and stakeholders by clearly communicating the Foundation’s vision.
Uses storytelling to connect emotionally with audiences, helping them understand the Foundation’s impact.
Position Requirements
Technical knowledge/skills requirements
A minimum of 10 years’ experience, including 5-7 years at a management level. A combination of relevant education and experience may be considered. Experience in a not-for-profit environment an asset.
Strategic and highly analytical.
Demonstrated success in building and retaining a “best in class” team by managing, evaluating and inspiring staff.
Demonstrated leadership and the ability to successfully manage multi-functional or diverse areas.
Demonstrated excellent communication skills (verbal and written).
Ability to work with senior leaders effectively and collaboratively.
Excellent organizational skills and demonstrated ability to prioritize multiple and changing demands.
Proven ability to exercise diplomacy and good judgment.
Exemplary attention to detail with excellent planning, organizational and time management skills.
Ability to work independently using an above average level of initiative.
Proficient in the use of all corporate and creative productivity tools required for the role
Demonstrated commitment to and understanding of the mission and values of the Foundation.
Willingness to work flexible hours, including some evenings and weekends.
Work Environment
Fast paced, service- and results-oriented environment.
The Foundation has a hybrid work model. Staff will be required to have a safe home office set-up 3-4 days per week and will be in office for 1-2 days per week, (specifics to be planned with your manager).
Ability to work cooperatively with colleagues in all positions throughout the Foundation.
Shared commitment and support of the overall Foundation goals.
Alongside competitive salaries, we offer an extensive benefits package, flexible work arrangements, growth and development opportunities, defined benefits pension plan, birth parent/parental leave top-up, extended long weekends around statutory holidays and more.
University Health Network thanks all applicants; however, only those selected for an interview will be contacted. UHN has a diverse workforce and is an equal-opportunity employer.
