Marketing Manager

Boston, MA or Philadelphia, PA

Compass

Date Posted: 12/18/2024

About Compass 

Compass is an innovative, mission-driven organization that supports families with low incomes to save for their future and access greater economic opportunity. We believe in our clients and in their ability to achieve their goals and dreams. We operate high-quality financial coaching and savings programs and pursue opportunities to shape the national approach to poverty through practice and policy change. Compass is also an emerging leader in a national effort to leverage housing assistance as a platform for economic mobility. We are looking for people who want to be part of taking our programs and our impact to the next level.  

Our mission is to partner with families with low incomes to build assets as a pathway out of poverty. We focus on reaching families led by Black and/or Latinx women. 

To achieve our mission, we operate client-centered savings and financial coaching programs, deliver training and technical assistance to other practitioners, and shape policy solutions that dismantle barriers to asset building. 

For more information, please visit our website, www.compassworkingcapital.org, or click here to learn more about our strategic plan. 

About The Family Self-Sufficiency (FSS) Program 

Congress created the FSS program in 1990 as an employment and savings program for families in federally subsidized housing. The program combines a powerful savings incentive with service delivery to support residents in reaching their goals. It is the nation’s largest asset-building program for families with low incomes.  

Since 2010, Compass has partnered with public housing agencies and other affordable housing providers to operate an asset-building model for the FSS program — the first nonprofit organization in the country to do so. 

About the Job 

The Marketing Manager drives the organization's marketing strategy and execution across digital and traditional channels, with primary focus on client outreach, business development, and fundraising initiatives. This role leads the implementation of multi-channel marketing campaigns while providing strategic marketing guidance across the organization. Reporting to the Director of Communications, the Marketing Manager plays a crucial role in expanding our reach and impact through data-driven marketing approaches. 

All Compass staff embody the following core competencies: 

• Ownership: Steps up and follows through to consistently deliver high-quality work.

• Diversity, Equity, and Inclusion: Champions the value of diversity and the creation of inclusive spaces.

• Growth Mindset: Embraces challenges and setbacks as the fuel for learning and development.

• Teamwork: Contributes actively and collaboratively with colleagues to achieve shared goals. 

Primary Responsibilities: 

Strategic Marketing Leadership 

• Lead marketing strategy and execution for key organizational priorities: client outreach and enrollment campaigns, business development initiatives, and fundraising marketing efforts 

• Provide strategic marketing guidance to all other departments and teams, who are responsible for developing and implementing their marketing efforts 

• Develop and maintain marketing calendar aligned with organizational goals 

• Monitor marketing trends and recommend innovative approaches to improve organizational practices and performance 

Marketing Tactics and Systems 

• Own website and social media strategy and management, including: content updates and optimization, SEO strategy and implementation, user experience improvements, and analytics and reporting

• Manage email and text marketing platforms and usage, including: list management and segmentation, campaign development and execution, A/B testing and optimization, performance tracking 

• Where relevant, engage other marketing tactics such as content marketing, paid advertising, and direct mail to reach marketing goals 

Events 

• Support marketing needs for biannual national conference, including: promotional materials, event collateral, digital presence, and on-site marketing support 

• Lead marketing efforts for program site-based launch and outreach events 

Analytics & Reporting 

• Establish and track key performance indicators (KPIs) 

• Analyze campaign effectiveness and ROI 

• Make data-driven recommendations for optimization 

• Implement and manage marketing automation and analytics tools 

Qualifications and Skills: 

• 5+ years of marketing experience 

• Demonstrated success in digital marketing, including website management, social media, and email marketing 

• Experience with marketing analytics and reporting 

• Demonstrated experience creating and successfully managing marketing campaigns 

• Strong project management abilities, including management toward goals that require collaboration across multiple departments 

• Commitment to diversity, equity, and inclusion, and knowledge of how those values show up in the work of communications  

• Excellence in writing and content creation 

• Proficiency in marketing tools and platforms 

Preferred: 

• Experience in nonprofit sector 

• Experience reaching harder-to-reach populations in multiple languages  

• Experience with client outreach or enrollment marketing 

• Event marketing experience 

• SEO expertise 

Benefits   

• The salary range for this role is $90,000– $105,000, commensurate with experience. We’ll promote your professional growth and development by providing access to a competitive salary and benefits package and additional employee benefits that include but are not limited to: 

• Healthcare: medical, dental, vision: Compass covers up to 80% of employee premiums and 80% for dependents. There is no waiting period to enroll in health insurance. 

• Retirement plan 401(k) & 3% match  

• Parental Leave: Employees who have been employed for at least three (3) months are eligible to take up to 12 weeks of unpaid leave. *Employee must be with the organization for six (6) months to receive up to six (6) weeks of full pay from the organization. 

• Life insurance & disability Insurance  

• Paid time off: Employees receive up to 36 Wellness days and 8 holidays per calendar year, plus the final week of the calendar year off as an organizational wide holiday. All employees enjoy a two-hour early closure starting the Friday after Memorial Day through the week of Labor Day. 

• Flexible Spending Account (FSA) 

• Dependent Care Flexible Spending Account 

• Professional development & certification 

• Pre-tax commuter benefits 

• Employee Assistance Program (EAP) 

• Office closed the final week of calendar year 

• Equipment: $200 one-time stipend for work from home expenses 

• Internet Reimbursement: Up to $40 per month for personal internet expenses 

Equal Opportunity Statement 

Compass Working Capital is an Equal Opportunity Employer. We consider applications for all positions, without regard to age, race, color, ethnicity, national origin, ancestry, creed, religion, gender, gender identity or expression, sexual orientation, citizenship, physical or mental disability, medical condition, genetic information, marital status, veteran status, military status, or any other characteristic protected by applicable law. 

Compass Working Capital is committed to ensuring individuals with disabilities receive the accommodations required for them to interview for a position on our team. Should you require accommodations, please contact hr@compassworkingcapital.org.   

As a contractor of Philadelphia Housing Authority, Compass also provides hiring preference to Section 3 residents. Section 3 Residency is defined as being an authorized resident of Philadelphia Housing Authority or a “low-income resident” of the area where the HUD-assisted project is located.  

For the purposes of Section 3, "low-income" is defined as 80% of the Area Median Income. To learn more information about Section 3 income eligibility, please refer to the Housing and Urban Development (HUD) Website.