Director, Digital Engagement
Washington, DC
Independent Sector
Date Posted: 12/2/2024
Who We Are
Independent Sector (IS) is the nation's membership organization for nonprofits and philanthropy. Our vision is for a charitable sector that is healthy, trusted, and equitable and helps all people in the United States thrive in a vibrant civil society and just democracy. We unite nonprofits and philanthropy to strengthen the charitable sector, identifying structural challenges and mobilizing around policy and practice solutions.
Why Choose Us
Comprehensive benefits: (100% employer covered for self) to include coverage for health, dental, vision, life, disability insurance and additional coverage for dependents.
Retirement Contribution: We will match up to 7.5% of your 403(b)-retirement savings.
Leave Options: Unlimited time off, paid time off (PTO), 14 holidays, parental leave, and DC FMLA.
Work life balance: Flexible hours core hours with a hybrid work schedule (3 days of telework), access to wellness and employee assistance programs (EAP).
Professional Development: A yearly stipend for continuous learning and professional development.
Company Events and Social Activities: Participate in companywide events, team building activities and social gatherings.
Inclusive and Collaborative Culture: Be a part of a diverse and inclusive workplace where your unique perspectives and contributions are valued.
Advocacy: Opportunities to travel, engage, and represent IS at various meetings and conferences.
Summary
The Director, Digital Engagement leads digital outreach efforts and oversees Independent Sector's online presence to reach and engage audiences and raise visibility of the organization's work. The incumbent will be responsible for creating and executing a best-in-class email marketing program, managing strategies for the organization's social media channels, developing engaging digital and multimedia content, and overseeing website strategy. Independent Sector currently operates in a hybrid model with Tuesday and Wednesdays as in-office days.
Essential Job Functions
Develops and implements a best-in-class email marketing program to drive engagement, conversions, and retention.
Collects and leverages analytics to optimize email performance, content strategies, segmentation, personalization, and automation.
Oversees the email marketing platform and associated vendors.
Develops and implements the organization's social media strategy, including content creation, community management, and engagement tactics.
Ensures alignment with brand voice, tone, and design guidelines.
Monitors social media trends and performance metrics to refine tactics and drive growth in audience reach and engagement.
Leverages the organization's activities, including events, convenings, and report and publication releases, to raise awareness and engage target audiences.
Oversee website strategy and tactics for user experience, ensuring the site is optimized for engagement and conversions.
Lead the development of web content and collaborate with cross-functional teams to ensure up-to-date, compelling, and SEO-optimized content.
Advise on strategies and tactics for expanding digital content, including through data visualizations, interactives, and web platforms.
Lead the creation of high-quality, engaging digital and multimedia content for all digital channels.
Track, measure, and report on key performance metrics for all digital engagement activities.
Performs other duties as assigned.
Supervisory Responsibilities
Directly supervises employees as assigned.
MINIMUM REQUIREMENTS AND QUALIFICATIONS
Bachelor's degree in advertising, marketing, communications, or public relations or a related field and 5-7 years of progressively responsible communications experience in digital engagement strategies or
High school diploma and 10+ years of progressively responsible communications experience in digital engagement strategies.
Qualifications:
Demonstrated success in leading and optimizing email marketing and social media campaigns.
Proficient in digital marketing tools (e.g., email platforms, analytics, social media management tools).
Strong understanding of web analytics, SEO, and UX principles
Exceptional leadership and project management skills.
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
Relationship builder with ability to easily collaborate across differences.
Successful multi-tasker who can manage immediate, short-term, and long-term projects simultaneously.
Broad or general knowledge of the nonprofit and philanthropic sector
Awareness of diversity, inclusion, and equity (including race equity)'s impact on social change work.
Work Environment:
The work environment is a typical office environment. The noise level is usually quiet. Up to 10% travel may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:
Remaining in a stationary position, often sitting for prolonged periods
Communicating with others to exchange information
Repeating motions, like typing or answering a phone, that may include the wrists, hands and/or fingers.
Assessing the accuracy, neatness and thoroughness of the work assigned.
