Director, Brand, Content and Engagement

Campaign Legal Center

Washington, DC

Date Posted: 5/1/2024

Salary Range: $133,639.00 To 200,459.00 Annually

Campaign Legal Center seeks a seasoned supervisor and content strategist to serve as the Director, Brand, Content and Engagement. Reporting to the Vice President, Communications, the Director, Brand, Content and Engagement will support the Vice President, Communications in managing members of the communications department and should have deep knowledge of brand development, digital and marketing campaigns, content strategy, social media and storytelling for a wide range of audiences.  

This position is hybrid. We are considering remote candidates, but we strongly prefer someone located in the Washington, D.C. metro area. 

Key Responsibilities: 

• In consultation with the Vice President, Communications, implement a content and engagement vision and strategy to support the organization’s mission and elevate CLC’s brand to key audiences. 

• Provide operational leadership to streamline content production processes with an eye toward accuracy of message and tone. 

• Continually optimize content to reach target audiences.    

• Oversee paid advertising and digital marketing projects.  

• Collect and analyze metrics and data to support decision making.  

• Ensure consistent brand voice across different content types and platforms. 

• Lead the design, implementation and measurement of various content experiments and measure their impact.  

• Support the Vice President, Communications, in setting a positive and inclusive departmental and organizational culture.  

• Serve as an adviser to the Vice President, Communications, on marketing and communications industry developments.  

• Manage members of the communications department and assist the Vice President, Communications in allocating resources effectively.  

Requirements  

• At least 15 years’ experience as a team or departmental manager in nonprofits or another sector.  

• At least 12 years’ experience in digital communications, content strategy, marketing, multimedia or social media for a nonprofit or other similar organization. 

• Experience managing operations of a team, including budget management.  

• Expertise with channel and platform communications strategy, as well as content calendar management and using data analytics for targeting and segmenting audiences. 

• Experience with cross-team project management. 

• Proven ability to build respectful and positive relationships with colleagues, direct reports and contractors; always responsive and thoughtful to colleagues and partners.  

• Experience motivating and uniting staff toward common goals. 

• Extremely strong verbal and written communication skills; Must have the ability to communicate effectively with executive leadership and colleagues, as well as external partners and contractors. 

• Brings creativity and enthusiasm to the work. 

• Possesses an openness to new ideas and differing approaches. 

• Demonstrated ability to receive feedback, take accountability, and continually adapt, grow, learn and improve. 

• Skilled problem-solver who can evaluate a challenge, think critically about potential solutions and formulate a response.  

• Demonstrated ability to innovate and persuade others using data evidence. 

• Previous experience working on rapid response content creation and comfortable moving quickly to make decisions and execute communications strategies, while knowing when it is appropriate to consult colleagues and supervisor for buy-in and direction.  

• A commitment to democracy and CLC’s mission. 

Equal Employment Opportunity Statement 

Campaign Legal Center (CLC) is an equal opportunity employer committed to maintaining a nondiscriminatory work environment. CLC is proud to be an inclusive organization. It does not make hiring or advancement, or other employment decisions, based on race, national origin, color, religion, gender, sexual orientation, gender identity or expression, age, marital status, familial status or responsibilities, personal appearance, pregnancy, political affiliation, ancestry, military or veteran status, genetic information, disability, record of arrest or conviction, or any other status protected by applicable federal, state, District of Columbia, or local law. This policy applies to all aspects of employment including, but not limited to, recruitment, selection, job assignment, compensation, promotion, termination, benefits, and training.