Fall 2009 Conference Downloads

Below are presentations and other materials from their sessions at the Fall 2009 Communications Network conference that speakers made available for downloading or viewing online. (For a description of the session, click the title.)

For a series of video interviews with participants, including conference takeaways, click here.


Walking the Talk:  The Nuts and Bolts of Online Dissemination
Gabriela Fitz, Co-Director, IssueLab

Presentation
Notes


Public Policy Strategies:  Two Tools to Help You Keep it Real
Julia Coffman, Director, Center for Evaluation Innovation
Anne Whatley, Vice President, Cause Communications

Presentation
Handout - Online Outreach Tools Guide
Paper by Julia Coffman detailing the visual framework tool


Using Contemporary Branding Strategy to Cross the Program/Communications Divide
Will Novy-Hildesley, Quicksilver Foundry

Presentation


Brand, Meet Twitter. Twitter, Meet Brand
Eric Henderson, Special Advisor, Living Cities

Presentation (PDF )
Powerpoint (with notes)


Using Evaluation In Real Time to Improve Advocacy Communications
Panelists:
Tanya Beer, Assistant Director of Research, Evaluation & Strategic Learning, The Colorado Trust
Dede de Percin, Executive Director, Colorado Consumer Health Initiative
Ehren Reed, Senior Associate, Innovation Network
Moderator:
Christie McElhinney, Vice President of Communications & Public Affairs, The Colorado Trust

Presentation


If You Want to Go Fast, Go Alone.  If You Want to Go Far, Go Together
Corrie Frasier, Manager, Content Distribution Strategy
Bill & Melinda Gates Foundation

Presentation


Informing Influential Americans, Policymakers About Philanthropy
Eric Brown, Communications Director, The William and Flora Hewlett Foundation
Vicki  Rosenberg, VP, Education, Communications and External Relations, Council of Michigan Foundations
Mark Sedway, Director, Philanthropy Awareness Initiative

Presentation


The Best Online Communications Tools You’ve Never Heard Of
Brooke Bailey, Director of  Communications, Sisters of Charity Foundation of South Carolina
Karen Malone Wright, President/Owner, Odyssey Creative Communications

Handout


Website Migration: When It's Time to Rebuild Your Site (Not Just Renovate It)
Christine Haran, Director of Online Information, The Commonwealth Fund
Megan Mermis, Communications Associate, The William and Flora Hewlett Foundation
Julee Newberger, Online Communications Associate, Annie E. Casey Foundation

Presentation


From Defense to Darling:  Communications Lessons in the Successful Campaign to Reauthorize SCHIP
Ed Walz, Vice President, Spitfire Strategies

Presentation


The Social Media Game
Gordon Mayer, Vice President, Community Media Workshop

View Presentation
Handouts


Communication and Program Efficiency: Divorcing Traditional Models in KnowHow2GO to Make Way for Big Love
Teresa Detrich, Director of Electronic Communication, Lumina Foundation
Nushina Mir, Evaluation Officer, Lumina Foundation
Louie Herr; New Media Consultant

Presentation materials and handouts (zip file)


How to Monitor Your Foundation’s Reputation and Issues: Social Media Listening Strategy and Tools
Larry Blumenthal, Senior Communications Officer, The Robert Wood Johnson Foundation 
Holly Ross, Executive Director, NTEN
Nancy E. Schwartz , Blogger, GettingAttention.org / President, Nancy Schwartz & Company
Laura Brahm, Web Officer, Soros/OSI

Presentation


Using Traditional Media in Non-Traditional Ways
Lisa Keske, Project Coordinator, Northwest Area Foundation
Sheila Kim, Director of Technology for Public Insight Journalism, Minnesota Public Radio
Julie Lee, Program Communications Consultant, Blue Cross and Blue Shield of Minnesota Foundation
Keith Parker, Director of Special Partnerships, Twin Cities Public Television

View presentation


Diversity and Inclusiveness:  Beyond the Buzzwords
Moderator:
Vicki Rosenberg, Vice President of Education, Communications and External Relations, Council on Michigan Foundations (CMF) and leader of the Transforming Michigan Philanthropy through Diversity and Inclusion Project.
Panelists:
Holly Minch, Communications Consultant to the Evelyn and Walter Haas, Jr. Fund and leader of the Let California Ring project.
Paul Bachleitner, writer and author of Diversity in Philanthropy Project communications case study, "How Are Foundations Communicating Their Work on Diversity?"
Rebecca Arno, Vice President of Communications, The Denver Foundation, and co-editor of Inclusiveness At Work: How to Build Inclusive Nonprofit Organizations

Presentation


From Boring to Fun: A Public Education Campaign That Worked and Why
Fred Sainz, Vice President, Communications and Marketing, Gill Foundation
Jim Jonas, Principal, Peak Creative Media

View a video