ABOUT THE NETWORK
We believe communications is critical for today's foundations. To help, we provide resources, guidance and leadership to advance the strategic practice of communications in philanthropy.
Why communication matters
In recent years, growing numbers of foundations have recognized the value of using strategic communications as a tool for advancing their missions and extending the impact of their grantmaking. Several forces drive the resulting investment in more robust communications: a desire by foundations to demonstrate the results of their philanthropic efforts; a desire to be more transparent; and a need to respond to increasing scrutiny from policy makers and the media seeking proof that foundations deliver value to American society.
As a result, foundations have moved beyond simply publishing annual reports, grants lists, and the occasional press release. They are implementing sophisticated and comprehensive communications programs. These enhanced activities require a deep knowledge of how to create and deliver messages, how to brand and position organizations, and how to integrate new forms of communications technology and social networking tools into communication programs.
As these communications efforts grow, so does the need for communications practitioners in philanthropy to have timely access to knowledge, expertise, practical advice, and guidance to improve their work. More and more, foundation communicators are finding valuable assistance in the Communications Network.
The Network today
Formed nearly 20 years ago as a volunteer group, the Network today operates as a stand-alone 501(c)3, dedicated to helping advance, promote, and encourage the adoption of effective communications practices in philanthropy. Its membership, which now exceeds 300, represents a diverse mix of talent and communications expertise including foundation and nonprofit communicators, and consultants who assist both types of organizations.
The Network elevates the quality of communications practice within foundations as well as the grantees they support by:
- Offering face-to-face and online professional development programs that focus on emerging trends in practice as well as reinforcing tried and true approaches.
- Holding an annual conference that brings together communications professionals from around the country and Canada, who share knowledge, learn from each other, and commit to ensuring the highest level of communications practice within their organizations.
- Commissioning and disseminating research intended to help improve the practice of communications in philanthropy.
Members of the Communications Network believe that well-practiced, strategic communications contribute greatly to foundation and nonprofit effectiveness, transparency and accountability. Membership in the Network helps them continuously improve their organization's communications programs and ensures that philanthropy flourishes in its mission to serve the public good.